advocateinsurance.co.uk

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.advocateinsurance.co.uk/

Character length : 28

Title

Advocate Insurance

Description

theMetaDescription

Keywords (meta keywords)

theMetaKeywords

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://advocateinsurance.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/administrator/ /cache/ /components/ /images/ /includes/ /installation/ /language/ /libraries/ /media/ /modules/ /plugins/ /templates/ /tmp/ /xmlrpc/

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Advocate Insurance

Character length : 18

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 26%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
2	5	3	0	0	0

Heading structure in the source code

<H1> Advocate Insurance
<H1> What every Advocate deserves to know aboutProfessional Indemnity Insurance:Get Your Quote Now
<H2> You may require professional indemnity insurance if:
<H2> Why choose IMS Professional indemnity Insurance?
<H2> Call Now: 0208 344 8019You'll be glad you did!
<H2> Call Now:
<H2> 0208 344 8019
<H3> Why IMS Insurance?
<H3> Our Insurance Providers
<H3> Social Media

Word cloud

insurance17
professional8
ims8
advocates6
indemnity5
advocate5
choose3
now3
providers3
all3
cover3
advice2
business2
service2
data2
terms2
client’s2
policy2
case2
obtain2
instantly2
financial2
call2
work2
flexible2
discover2
quote2
years2
specialist2
london2
already2
documentation2

Keyword matrix

word	title	descriptions	heading
insurance
professional
ims
advocates
indemnity
advocate

Two Word cloud

professional indemnity4
you may3
indemnity insurance2
advocates insurance2

Three Word cloud

you already have2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 6 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

8.70

Flesch Reading Ease

45.20

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.70

Dale–Chall Readability

6.80

SMOG Index

11.40

Spache Readibility

5.00

Number of letters

2096

Number of words

402

Number of sentences

Average words per sentences

Number of syllables

734

Syllables in words

740

Average syllables in words

1.83

Number of words in first three syllables

117

Percentage of word / syllables

29.10

Words not in Dale-Chall easy-word list

164

Words not in Spache easy-word list

120

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 962px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.73 seconds have passed until the page started to load.

Loading time

3,387 ms

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.advocateinsurance.co.uk/media/system/js/mootools.js
http://www.advocateinsurance.co.uk/media/system/js/caption.js
http://www.advocateinsurance.co.uk/.. /retrieve.js

List of render blocking css files

http://www.advocateinsurance.co.uk/.. /style.css
http://www.advocateinsurance.co.uk/.. /template.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.advocateinsurance.co.uk/media/system/js/mootools.js
http://www.advocateinsurance.co.uk/media/system/js/caption.js
http://www.advocateinsurance.co.uk/templates/alledia-bolt/retrieve.js

File size of all javascript files combined

1.64MB

Javascript minifying

You can save 898B (46% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.advocateinsurance.co.uk/plugins/content/jplayer/tmpl/css/style.css
http://www.advocateinsurance.co.uk/templates/alledia-bolt/css/template.css

File size of all css files combined

221.18KB

CSS minifying

You can save 2.5KB (19% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.advocateinsurance.co.uk/.. /template.css you can save 2.5KB (19% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

800.11KB

Gzip compression

Error! By using Gzip you can save 52.8KB (72% compression) on your site.

By compressing http://www.advocateinsurance.co.uk/media/system/js/mootools.js you can save 52.8KB (72% compression rate)
By compressing http://www.advocateinsurance.co.uk/.. /template.css you can save 10.2KB (75% compression rate)
By compressing http://www.advocateinsurance.co.uk you can save 7.2KB (65% compression rate)
By compressing http://www.advocateinsurance.co.uk/media/system/js/caption.js you can save 1KB (53% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.advocateinsurance.co.uk/images/logo.png	Expiry time is not specified
http://www.advocateinsurance.co.uk/images/stories/3.png	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /ZZ---200-Size-Take-2.png	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /advocate_insurance_leaderboard.png	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /advocate_reviewing_case_notes.jpg	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /executing_a_contract.jpg	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /researching_legal_case.jpg	Expiry time is not specified
http://www.advocateinsurance.co.uk/media/system/js/caption.js	Expiry time is not specified
http://www.advocateinsurance.co.uk/media/system/js/mootools.js	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /style.css	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /template.css	Expiry time is not specified
http://www.advocateinsurance.co.uk/.. /retrieve.js	Expiry time is not specified
https://syndication.twitter.com/settings	10 minutes
http://connect.facebook.net/en_US/all.js	20 minutes
http://platform.twitter.com/widgets.js	30 minutes
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

161.03KB

Image optimisation

You can save 13.3KB (23% compression) by optimising the images below:

By lossless compressing the http://www.advocateinsurance.co.uk/.. /researching_legal_case.jpg you can save 5.4KB (25%) data.
By lossless compressing the http://www.advocateinsurance.co.uk/.. /advocate_reviewing_case_notes.jpg you can save 3.5KB (24%) data.
By lossless compressing the http://www.advocateinsurance.co.uk/.. /executing_a_contract.jpg you can save 2.8KB (23%) data.
By lossless compressing the http://www.advocateinsurance.co.uk/images/logo.png you can save 1.1KB (16%) data.
By lossless compressing the https://scontent.flux1-1.fna.fbcdn.net/.. /379136_299342473420841_538692804_n.jpg?_... you can save 414B (25%) data.
By lossless compressing the http://www.advocateinsurance.co.uk/images/stories/3.png you can save 159B (23%) data.

Links

We found a total of 16 different links.
Internal links: 15
External links: 1

External links:

Link text (anchor)	Link strength
Follow @imsinsurance

Internal links:

Link text (anchor)	Link strength
Advocate Insurance
Professional Indemnity
Liability Insurance
Office Contents
Glossary
FAQ
About IMS
Data Protection Notice
Privacy Policy
Website Terms & Conditions
Terms of Business
Cookies Disclosure
Contact IMS
Site Map
Feedback

Website security

195.238.175.111

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

cleanerinsurance.co.uk

manufacturerinsurance.co.uk

managerinsurance.co.uk

tilersinsurance.co.uk

physicianinsurance.co.uk

castinsurance.co.uk

huntinginsurance.co.uk

jewellersblockinsurance.co.uk

valetinsurance.co.uk

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Advocate Insurance, ( 73px from top )
H1 : What every Advocate deserves to know aboutProfessional Indemnity Insurance:Get Your Quote Now, ( 210px from top )
H2 : Call Now:, ( 253px from top )
H2 : 0208 344 8019, ( 300px from top )
H3 : Why IMS Insurance? , ( 390px from top )
H3 : Our Insurance Providers, ( 526px from top )
H2 : You may require professional indemnity insurance if:, ( 752px from top )
H3 : Social Media, ( 850px from top )
H2 : Why choose IMS Professional indemnity Insurance?, ( 901px from top )
H2 : Call Now: 0208 344 8019You'll be glad you did!, ( 1115px from top )

Typos

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SEO report of advocateinsurance.co.uk